Wednesday, December 14, 2011
Tuesday, October 25, 2011
Steve Jobs Got It!
Steve Jobs was at the helm of one of the largest US companies and although his success can be attributed to numerous factors his relentless commitment to marketing certainly resulted in success for Apple.
http://adage.com/article/agency-news/book-jobs-a-student-advertising/230612/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
http://adage.com/article/agency-news/book-jobs-a-student-advertising/230612/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
Labels:
apple,
internet marketing,
marketing,
marketing strategy,
steve jobs
Thursday, October 20, 2011
Create A Strong Image on Your Facebook Page
I have been assisting my clients in strategizing their Facebook Campaigns. Too many times I see them trying to grab their fans by the collars and drag them in kicking and screaming.
This article is packed with good ideas and advice on how to position yourself as an expert and give your fans a reason to be loyal.
www.socialmediaexaminer.com/6-ways-small-businesses-can-win-with-facebook/
This article is packed with good ideas and advice on how to position yourself as an expert and give your fans a reason to be loyal.
www.socialmediaexaminer.com/6-ways-small-businesses-can-win-with-facebook/
Labels:
Facebook,
fan pages,
marketing,
marketing strategy,
online image
Monday, September 19, 2011
Protecting Your Business' Reputation
There are many online vehicles for customers to review your business today. For this reason many businesses are afraid to put themselves out there for fear that a bad review will destroy them.
But it is far more beneficial and lucrative to create a strong image online than to allow the risk that a bad review will ruin your business for life. Sites like Yelp.com, Yahoo Local and Google Places have given business owners tools to combat site like ConsumerAffairs.com. When business owners actively seek good reviews from customers, the good outweighs the poor, the business image is protected and the bad review is answered indirectly.
There are numerous other ways to combat a poor review. Business owners can ask to be a guest blooger on a highly ranking blog in their category where they can portray their business and answer to a unflattering review. They can request that the site owner or webmaster remove a review that is not substantiated.
For some of my clients I have created a system where they can thank the reviewer for their feedback and get an offer in their hands to try the product again. I find that when a review has been answered in a professional manner it sends a message to all who view it that this business owner cares about how their business is portrayed and how it operates. These reviews, good or bad, can be instrumental in the business owner correcting problems on site that will make the business stronger and more lucrative going forward.
But it is far more beneficial and lucrative to create a strong image online than to allow the risk that a bad review will ruin your business for life. Sites like Yelp.com, Yahoo Local and Google Places have given business owners tools to combat site like ConsumerAffairs.com. When business owners actively seek good reviews from customers, the good outweighs the poor, the business image is protected and the bad review is answered indirectly.
There are numerous other ways to combat a poor review. Business owners can ask to be a guest blooger on a highly ranking blog in their category where they can portray their business and answer to a unflattering review. They can request that the site owner or webmaster remove a review that is not substantiated.
For some of my clients I have created a system where they can thank the reviewer for their feedback and get an offer in their hands to try the product again. I find that when a review has been answered in a professional manner it sends a message to all who view it that this business owner cares about how their business is portrayed and how it operates. These reviews, good or bad, can be instrumental in the business owner correcting problems on site that will make the business stronger and more lucrative going forward.
Tuesday, August 23, 2011
Foursquare is still alive!
I have been advising my restaurant customers to offer customers a perk if they check in on Facebook Places or Foursquare and it has been paying off for them as it keeps driving their name out to these mediums.
Now Foursquare is being used for events and happenings around town and those events have also been experiencing and increase in foot traffic.
http://bits.blogs.nytimes.com/2011/08/18/foursquare-lets-users-check-in-to-events/
Now Foursquare is being used for events and happenings around town and those events have also been experiencing and increase in foot traffic.
http://bits.blogs.nytimes.com/2011/08/18/foursquare-lets-users-check-in-to-events/
Labels:
Check Ins,
Facebook,
Foursquare,
mobile marketing
Wednesday, June 1, 2011
Google Launches Google Wallet!
But not without being slapped by Paypal!
http://www.fiercemobilecontent.com/story/paypal-sues-google-stealing-mobile-payment-trade-secrets/2011-05-27
http://www.fiercemobilecontent.com/story/paypal-sues-google-stealing-mobile-payment-trade-secrets/2011-05-27
Ideas on How to Get Multiple Locations Ranked
Anyone having problems getting more than on location to rank on Google?
Here is an idea that will help.
http://www.mattcutts.com/blog/give-each-store-a-url/
Here is an idea that will help.
http://www.mattcutts.com/blog/give-each-store-a-url/
Friday, February 25, 2011
Trying to Figure Out How Google Works?
That will probably be next to impossible. But Google does offer useful information on their blog. Here is a recent post that may help you in your effort to get your website to rank.
http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
Tuesday, February 15, 2011
Wednesday, February 9, 2011
This Is What I'm Talkin' About!
Google is making its move to cater to local businesses. These new applications will make it easy to create the processes that will assist local business get to the top and stay on top. Google will aggregate reviews and links from multiple sources to give you the front page boost your business needs for front page placement.
Within hours of setting up a local restaurant in my area, they made it to page one because they already had reviews in multiple places that they didn't even know existed and didn't realize could help them grow organically to a front page listing.
Ask me how to help you do the same for you business. I am happy to sit down and consult with you on how to pull in all the services available that will assist you in pulling new customers.
http://searchengineland.com/googles-mobile-moves-tighten-its-grip-on-local-63286
Within hours of setting up a local restaurant in my area, they made it to page one because they already had reviews in multiple places that they didn't even know existed and didn't realize could help them grow organically to a front page listing.
Ask me how to help you do the same for you business. I am happy to sit down and consult with you on how to pull in all the services available that will assist you in pulling new customers.
http://searchengineland.com/googles-mobile-moves-tighten-its-grip-on-local-63286
Friday, January 28, 2011
Local Searches Begin With Your Address
Mobile Local Marketing is meant to assist small, local business dominate internet searches. It's all about you local business and no longer dominated by the big box stores and mega corporations.
Ask me how my simple program can catapult you to the top of the search engine in a few easy steps.
http://searchenginewatch.com/3641789
Ask me how my simple program can catapult you to the top of the search engine in a few easy steps.
http://searchenginewatch.com/3641789
Labels:
Mobile Bar Code Scanners,
mobile marketing,
QR codes
Tuesday, January 25, 2011
Promote Your Business With Mobile Marketing
Mobile Marketing is on the rise and you need to investigate how it will help your business succeed.
http://www.bizreport.com/2011/01/what-brands-need-to-know-about-mobile-before-jumping-in.html
Ask me how to help your business get mobile ready. I will show a simple program to put you on top of the search engines and in front of your potential customers.
My service is a marketing service to improve your results in an internet search. My services are SEM in nature and enhance your SEO techniques.
Contact me today for a private consultation. kris.olson123@gmail.com
http://www.bizreport.com/2011/01/what-brands-need-to-know-about-mobile-before-jumping-in.html
Ask me how to help your business get mobile ready. I will show a simple program to put you on top of the search engines and in front of your potential customers.
My service is a marketing service to improve your results in an internet search. My services are SEM in nature and enhance your SEO techniques.
Contact me today for a private consultation. kris.olson123@gmail.com
Monday, January 24, 2011
Giant QR Codes Strategically Placed Around Chicago's Downtown
If you think that QR codes are a future technology, think again. They are coming on fast and strong. Strategically placed througout Chicago's downtown area, one company is using the technology to their advantage.
http://www.nbcchicago.com/around-town/shopping/Giant-QR-Codes-Hit-Chicago-114276959.html
http://www.nbcchicago.com/around-town/shopping/Giant-QR-Codes-Hit-Chicago-114276959.html
Labels:
Mobile Bar Code Scanners,
mobile marketing,
QR codes
Saturday, January 22, 2011
QR Codes Are the Cool Way to Promote!
Want to learn how to promote your business with QR Codes? Ask Me!
http://www.examiner.com/small-business-in-cedar-rapids/what-are-qr-codes-and-how-can-you-use-them-to-promote-your-business
http://www.examiner.com/small-business-in-cedar-rapids/what-are-qr-codes-and-how-can-you-use-them-to-promote-your-business
Labels:
Mobile Bar Code Scanners,
mobile marketing,
QR codes
Friday, January 21, 2011
Turn Your Phone to a Wallet
Hate to carry cash? It may be totally unnecessary in a few years.
http://money.cnn.com/2011/01/19/technology/mobile_payments/index.htm
http://money.cnn.com/2011/01/19/technology/mobile_payments/index.htm
Google's Googles is now ready for I-Phones and Android Phone
Quick Response Codes Are Being Used Often.
QR codes have many uses. Best Buy is using them on most items and consumers are figuring out how to use them.
http://www.cutimes.com/Exclusives/2011/1/Pages/QR-CodesThe-Hot-Mobile-Marketing-Tool.aspx
http://www.cutimes.com/Exclusives/2011/1/Pages/QR-CodesThe-Hot-Mobile-Marketing-Tool.aspx
Mobile Coupons Are Preferred
Mobile coupon use is skyrocketing. Ask me how to help your business create mobile coupons.
http://www.mobimatter.com/?p=2562
http://www.mobimatter.com/?p=2562
The Travel Industry is Ready for Mobile Marketing
E Tickets are being sent to your mobile phone right now. The travel industry is gearing up for mobile usage
http://www.prnewswire.com/news-releases/smart-phones-social-media-and-local-search-create-marketing-mojo-in-the-travel-industry-new-report-says-113262519.html
http://www.prnewswire.com/news-releases/smart-phones-social-media-and-local-search-create-marketing-mojo-in-the-travel-industry-new-report-says-113262519.html
Mobile Devices are Already Dominating Our Lives
This year will mark a huge increase in mobile device use. Ask me how I help your business get ready for this new technology.
http://fixed-mobile-convergence.tmcnet.com/topics/mobile-communications/articles/133558-mobile-devices-will-dominate-our-lifestyles-2011.htm
http://fixed-mobile-convergence.tmcnet.com/topics/mobile-communications/articles/133558-mobile-devices-will-dominate-our-lifestyles-2011.htm
Walgreens Embraces Mobile Marketing
Walgreens admits that mobile marketing cannot be denied. It is time for all business to sit up and recognize the technology and how it will benefit their marketing efforts.
http://www.emarketer.com/Article.aspx?R=1008141
http://www.emarketer.com/Article.aspx?R=1008141
Smartphone Use Stats
This is a great article on Smartphone use and how it is expected to rise.
http://www.marketingvox.com/marketing-data-roundup-3-in-10-plan-4g-purchase-but-only-2-in-5-understand-it-ad-spending-to-increase-on-mobile-games-048465/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink
http://www.marketingvox.com/marketing-data-roundup-3-in-10-plan-4g-purchase-but-only-2-in-5-understand-it-ad-spending-to-increase-on-mobile-games-048465/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink
Barcode Scanner Aps For Your Phone
Quick Response Bar Codes (QR Codes) are making their way to the marketplace. Downloading a barcode ap to your phone is easy and extremely useful.
Review one here or check out ScanLife for BB users.
http://barcodehero.com/
Review one here or check out ScanLife for BB users.
http://barcodehero.com/
Labels:
Mobile Bar Code Scanners,
mobile marketing,
QR codes
Welcome To Mobile Local Marketing!
Smartphone use is on the rise and it doesn't matter what area of the world you live in. The prediction is that within months to a few years, your phone will be your computer and your wallet.
Now is the time for local business to ready themselves for the technology. There are simple programs they can put into place right now that will assist their potential customers in locating them while they are on the run.
I provide a simple, cost effective program to help small business claim these services, optimize them and use them to bring new customers in their doors.
I will bring you the latest technological news that are related to my services and how they will help business grow.
Now is the time for local business to ready themselves for the technology. There are simple programs they can put into place right now that will assist their potential customers in locating them while they are on the run.
I provide a simple, cost effective program to help small business claim these services, optimize them and use them to bring new customers in their doors.
I will bring you the latest technological news that are related to my services and how they will help business grow.
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